TheCarGuys.tv was founded in June 2017 by its two on-screen hosts Damian and Jason – both are car collectors and confirmed petrolheads.
TheCarGuys.tv is an automotive YouTube and social media video channel that appeals to the lucrative 25-64 year male car consumer. The channel features regular episodes of professional-quality 12-25 minute car content covering all types of vehicle, including supercars, classic cars and iconic vehicles, as well as the hosts’ own car collection.
What makes TheCarGuys.tv unique is its two-host format, which brings banter, comedy, personality, and often opposing views to every episode. This combined with the older overall profile of the channel, and the hosts’ considerable car automotive experience stretching back to the 80s, gives the channel credibility and longevity with its subscribers and viewers.
The channel’s aim is to provide regular entertaining long-form episodes of car-related content based around the views of its two primary hosts and their escapades. Regular programme types include: reviews, versus comparisons, challenges, car purchasing advice, historic profiles, and long term tests.
The aim of the channel was to fill the void of the original Clarkson, Hammond and May Top Gear, and deliver content that was longer in duration, high quality, and with hosts who had genuine chemistry, that would make audiences warm to them.
Episodes tends to be 10-25 minutes in length – far greater than the majority of YouTube videos, and more akin to episodes of car programmes shown on mainstream TV and media, such as Top Gear, Fifth Gear and The Grand Tour.
Month
Channel views - 350.2k
Impressions - 5.7m
Watch time (mins) - 2.2m
Quarter
Channel views - 959.2k
Impressions - 17.3m
Watch time (mins) - 7.3m
Annual
Channel views - 4.5m
Impressions - 97.6m
Watch time (mins) - 39.6m
Lifetime
Channel views - 16.3m
Impressions - 98.6m
Watch time (mins) - 120.0m